A Truth Writers Don’t Want To Hear
Modern readers only scan
2 min readMar 27, 2024
First, let’s get the ugly truth out of the way. Due to infinite content options and a woeful lack of time, modern readers don’t read online articles. They scan them for useful information.
As a reader scans your content they’re subconsciously performing a real-time cost/benefit analysis to determine if it’s worth their limited time and…