A Truth Writers Don’t Want To Hear
Modern readers only scan
First, let’s get the ugly truth out of the way. Due to infinite content options and a woeful lack of time, modern readers don’t read online articles. They scan them for useful information.
As a reader scans your content they’re subconsciously performing a real-time cost/benefit analysis to determine if it’s worth their limited time and mental energy.
You can use this information to craft content that compels them to stop scrolling and pay attention.
Let them know it’s for them
Readers are busy and goal-oriented. They want to know if your content directly addresses what they’re looking for.
Let them know with your headline who your article is for and what problem it will solve.
Let them know what’s in it for them
Humans are wired for rewards and you need to tap into their reward center. Always assume the reader’s main question is “what’s in it for me?”.
Promise useful solutions to their biggest problems. The key is that you then have to deliver.
